India, June 25 -- Apple has increased prices for several MacBook and iPad models, with some products now costing around 20% to 42% more than before. The price hikes come after Apple CEO Tim Cook said last week that the company's current pricing had become "unsustainable." Cook said rising memory and storage component costs were making it difficult for Apple to keep prices unchanged.

On Thursday, Apple's online store briefly went offline before returning with updated prices. The new prices affect several MacBook and iPad models sold in the United States and other markets. Apple's cheapest laptop, the MacBook Neo, has become more expensive. According to Apple, the main reason for the price hikes is the sharp increase in the cost of memory ...