Animation has no age limit: Creators behind Not Your Type on its appeal to Gen Z and the future of Indian storytelling
India, Nov. 9 -- Storytelling is the foundation of culture, deeply ingrained in human consciousness. For generations, mothers and grandmothers have put children to bed by narrating folktales and stories from collections such as the Panchatantra. During childhood, popular animated shows like Pokemon and Beyblade would also satisfy curiosity and appetite for wonder and adventure.
But animation is not limited to childhood. As perspectives change, creators are using everyday humour and pop culture to connect with Gen Z and young adults.
In an interview with HT Lifestyle, animation duo Ayu and Aryan, the creators behind Not Your Type (NYT), who keep their online identities anonymous, shared their perspectives on changing audience expectation...
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