India, July 6 -- With the popularity of traditional formats on the wane, international cricket certainly needs a rethink, though, the way forward is complex. In its search for direction, the International Cricket Council (ICC), will deliberate a number of proposals for structural overhaul of the game, during its annual conference from July 8-11. While some of the suggestions from major consultancy McKinsey, such as reducing the length of One Day Internationals (from 50 overs), aren't new, they merit fresh discussion. Ideas such as organising multilateral series, creating continental Championships, a World Club Championship for T20 franchises, and fixed time windows for different formats will also be on the table. This reforms conference i...