India, April 1 -- There is a Japanese concept - ma - essentially an empty pause of between notes. While the mere mortals hear emptiness, a practitioner of ma assesses potential to give the music its meaning. Apple seems to be following that strategy with artificial intelligence (AI), though one could argue the pauses between notes are a bit long this time around. For Apple, a new note is about to emerge, with the partnership with Google for Gemini.

" Advancing AI by collecting huge personal profiles is laziness, not efficiency," Tim Cook said at a conference in Brussels, earlier this year.

Since November 2022, when OpenAI released ChatGPT for the masses, there has been a rush to build foundational models and AI infrastructure, irrespect...