India, May 13 -- The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets milk and milk products under the Amul brand, on Wednesday said it has increased fresh milk prices by Rs.2 per litre across major variants effective from May 14.

The increase applies to fresh pouch milk sold across India. GCMMF said in a statement that the revision translates to an increase of about 2.5% to 3.5% per litre, which it said is lower than the prevailing food inflation.

This is the first price revision since May 2025, when the federation had last increased milk prices, it added.

The federation attributed the hike to a rise in overall cost of operations and milk production. It said there has been a substantial increase in the cost of catt...