India, June 27 -- The way people watch stories is changing faster than ever. While films and long-format web series continue to dominate traditional streaming, a new format designed entirely for smartphones is quietly reshaping the entertainment business. Vertical micro-dramas, fast-paced serials with episodes that last just a couple of minutes, are finding a massive audience among mobile-first viewers. According to Lumikai's Interactive Media Report, India's micro-drama market has already crossed $300 million and is projected to touch $4.5 billion by 2030, making it one of the fastest-growing segments in digital entertainment.

Among the companies trying to shape this new space is Equinox Virtual, led by CEO and Co-Founder Amita Madhvani...