India, April 29 -- Allu Arjun's Raaka is shattering records months before it even hits the screens. The pan-India film, which marks the Telugu superstar's first collaboration with Tamil hitmaker Atlee, is now attracting unprecedented interest from distributors in Bihar, a region where Arjun has amassed a huge fan following in recent years.

A source close to the film tells us, "Several distributors from the Bihar region have approached the makers of Raaka to acquire the exclusive territorial rights for the state at an unprecedented price." Raaka stars Allu Arjun opposite Deepika Padukone. The Atlee directorial was initially being referred to as AA22 X A6 (on account of being Arjun's 22nd and Atlee's 6th film). The title was announced earl...