India, April 18 -- With gold rates soaring each day, Lucknowites are finding a way out by revamping and recycling old or vintage jewellery, and opting for lower-carat versions of the pricey alloy.
Jewellery and aesthetics designer Vibha Suran says, "Be it festivals like Akshaya Tritiya or weddings, the tide has changed. Consumers are opting for a lower-carat version of gold, revamping their old designs, or even trading old items for new designs rather than buying new at high premiums."
People are turning old or broken pieces into new, modern, and customised designs, ensuring the gold stays within the family while getting a fresh, wearable look. "Consumers are exchanging old jewellery," Suran adds.
Ankur Anand, owner of Harsahaimal Shia...
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