India, Oct. 16 -- Tata Group-owned Air India has established a full-time team to systematically review expenditure and identify cost-saving opportunities across the airline, in an attempt to embed cost consciousness, frugality and disciplined decision-making into its culture. In his first internal communication to airline employees, Air India's chief executive officer (CEO) Tewolde Gebremariam said cost savings could not be driven by a single team or function and required the active participation and commitment of every employee. "Cost consciousness must become part of our culture," the CEO said, adding that alongside operational excellence, the airline needed to embed "a mindset of frugality, accountability, and thoughtful decision-making ...