PRAYAGRAJ, July 14 -- Artificial intelligence (AI) and modern design technologies are set to revitalise Prayagraj's traditional clay and terracotta industry by helping artisans create trend-driven products, improve colour combinations and expand their market reach.

The initiative builds on the success of the Rs.3-crore Common Facility Centre (CFC) at Phaphamau, which has modernised production, trained hundreds of artisans and helped revive a traditional craft that had been steadily losing ground to changing consumer preferences and plastic alternatives, said Ashok Kumar Singh, general manager of Manav Kalyan Seva Samiti, which operates the facility.

Established in September 2021, the centre provides modern machinery, common production f...