India, Nov. 10 -- After a period of sustained efforts in integrating artificial intelligence (AI) into creative apps for consumers and enterprises, Adobe is now marking a sharper pivot towards agentic workflows embedded in Creative Cloud apps, connectors to third-party large language models (LLMs) including OpenAI's ChatGPT as well as Google Gemini, and opening up the local Model Context Protocol (MCP) across desktop apps allowing users to connect their choice of AI agents directly to projects. This is alongside significant feature updates across Adobe's apps on desktop and mobile, as well as the widening scope of Firefly AI.

At the company's annual MAX keynote, the direction-which sees Adobe further opening its otherwise tightly guarded...