India, April 28 -- Sabastian Sawe etched his name in history on Sunday, becoming the first athlete to complete a marathon in under two hours in an official race. The Kenyan star achieved the long-sought milestone at the London Marathon, clocking an astonishing 1:59:30. His run marked a defining moment in athletics, as breaking the two-hour barrier in a competitive race had remained one of the sport's most elusive targets for years.

Meanwhile, the victory not only secured Sawe a place in the record books but also delivered a massive boost for Adidas, whose shoes he wore during the run. The German brand struck gold with its Adizero Adios Pro Evo 3, a high-end $500 pair that quickly became the centre of attention after the historic feat. Ad...