India, Aug. 25 -- Actor Avinash Mishra says the time is ripe for artistes to explore newer platforms like YouTube. "For actors, it has opened another door to reach the audience. I feel YouTube is a very massy medium with a huge reach. Also, the idea of bringing weekly episodes is something that keeps viewers excited," the 29-year-old, whose latest show Pyaar Sey Bandhe Rishte went on the platform, tells us.

The actor calls the platform liberating: "Unlike traditional platforms, it gives an artiste the freedom to create at his own pace and connect with the audience without any filters. The best part is the instant feedback - reading comments, seeing likes and shares, and knowing exactly how people feel about my work."

Still, Avinash, , w...