India, Sept. 5 -- A new book titled Fashion, Popular Culture and Political Economy by Nirupama Singh Dar was recently launched in the Capital. The book explores how fashion operates as a market force, shaping postmodern democratic societies and market economies.

FDCI Chairman Sunil Sethi, who unveiled the book, remarked, "The fact that this book has been published by Routledge, Taylor and Francis speaks volumes about the depth and significance of this work." He further noted, "It is rare to see an Indian author published by such a prestigious house."

Nirupama Singh Dar emphasised India's unique position in preserving its handloom heritage, stating, "The ancient craft of handloom weaving and hand embroidery continues to thrive in India a...