India, Jan. 9 -- Since its launch in 2022, KlugKlug, the AI-powered data intelligence company for India's influencer marketing business, has multiplied its clients to 300-plus brands across electronics, FMCG, e-commerce, beauty and lifestyle segments. The company, which offers audience intelligence on millions of influencer profiles on platforms such as Instagram, YouTube, and TikTok, is eyeing expansion in India, Southeast Asia (with forays in Thailand, Malaysia, Philippines), and the Middle East and North Africa (MENA).

The fortunes of KlugKlug have risen with the exponential growth of influencer marketing in India estimated at Rs.3,600 crore in 2024 with 25% growth in 2025, said a WPP Media and Kantar report. But KlugKlug co-founder a...