India, Oct. 30 -- Union minister for commerce and industry Piyush Goyal on Friday called for greater global exposure for Indian art and culture, saying it would benefit the country and create commercial opportunities for local artisans. Speaking at an event in Delhi, Goyal cited the controversy over Prada's use of Kolhapuri-style footwear last year and the subsequent engagement between the luxury fashion brand and Kolhapuri shoemakers as an example of how greater international exposure could benefit Indian artisans.

"We had raised an objection through our copyright office and stopped Prada. Prada was then forced to engage with Kolhapuri shoemakers. They reached an understanding that also provides commercial benefits to our people. As our...