India, May 26 -- A Mumbai-based marketing executive has caught the internet's attention after revealing that his company once ran advertisements on adult websites because Meta ads had become "too expensive." The unusual experiment, he said, eventually led to an unexpected business insight about consumer behaviour.

In a LinkedIn post, Lakshaya S recalled his time as interim CEO of a nutraceutical brand, where the team actively looked for unconventional marketing strategies to gain an edge. "We ran ads on an adult site because Meta ads were too expensive," he wrote.

Lakshaya said that advertising on Meta and Google at the time cost the company around Rs.300-500 per thousand impressions. In comparison, ads on adult websites allegedly cost ...