India, July 28 -- A Bengaluru-based founder has sparked a discussion online after sharing how a short trip to his badminton court at 6:40 am convinced him that "reels have quietly taken over the world."

In a post on X, Aaditya Aanand, founder and CEO of Multibagg AI, described a series of encounters during his morning commute that all had one thing in common: people were glued to their phones, scrolling through reels. "I live in Bengaluru. I leave for badminton every day at 6:40 am on my bike. But I booked an auto to the court today," he wrote.

Aanand said the auto driver arrived within minutes but did not call him or seem annoyed when he took time to come downstairs. "To my surprise, driver neither called me nor he was angry when I wen...