India, Aug. 17 -- Maharashtra Food and Drug Administration (FDA) commissioner Tukaram Mundhe reacted to the agency's action against celebrities endorsing surrogate product, saying everyone in the advertising chain were accountable.

"Everybody across the chain is responsible. It applies to all," he said in an exclusive interview with PTI news agency. The FDA chief said the regulations were "applicable to all", saying "nobody is going to be spared."

This comes days after the Maharashtra FDA issued show-cause notices to Bollywood actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff for their participation as brand endorsers in an advertisement for Vimal Elaichi, allegedly a tobacco product.

The FDA says that the campaign could be a surrogat...