India, Aug. 3 -- Remember when the biggest haldi dilemma was, "Don't wear white, it'll get stained?" Well... we've officially moved on. A purple haldi ceremony has taken social media by storm, leaving the internet equally fascinated and confused. On July 31, content creator Aaliyah shared an Instagram video from her friends Aaditya and Mansi's unconventional pre-wedding celebration, and it quickly garnered millions of views and thousands of reactions. (Also read: Everyday explained: Why Indian trucks have 'Horn OK Please' sign painted on the back )

For generations, the haldi ceremony has been synonymous with one unmistakable colour: yellow. The vibrant turmeric paste, traditionally applied to the bride and groom's faces and bodies, symbo...