India, Oct. 4 -- Punjabi influencer and makeup artist Madhusudan Sandhu, popularly known as 'Mad Sandhu', was shot dead by two unidentified men on a motorcycle in Amritsar on Saturday evening, police said. Sandhu, who was vocal about LGBTQ+ and gender-related issues, would often hit back at online trolls by saying that "God has made me the way I am".

Sandhu had built a strong online following through his work as a fashion stylist, makeup artist and digital creator. However, his content and fashion choices also drew criticism from some people.

Mad Sandhu had spoken openly on several occasions about the difficulties of living in a conservative society.

"I, too, would sometimes wonder why God had made me this way. I started feeling suffoc...