India, July 10 -- Zerodha founder and chief executive Nithin Kamath has reiterated the company's commitment to offering direct mutual funds without charging investors, amid discussions around Groww's expansion into regular mutual fund plans through its Groww Prime service.

In a post on X, Kamath explained that Zerodha's pricing philosophy has remained unchanged since the company introduced the discount brokerage model in India in 2010.

"When we started the discount brokerage (flat fee per trade) model in India in 2010, we decided to charge the same fee regardless of trade size. The logic was simple: if the effort to execute a trade is the same, why should customers pay differently?" Kamath wrote.

He said the company applied the same pr...