Goa, Oct. 27 -- Royal Challengers Bengaluru (RCB) have become the first Indian Premier League (IPL) franchise to surpass US$300 million in brand value, according to a report by global investment bank Houlihan Lokey. The franchise's brand value reached US$312 million in 2026, registering a 16% increase from US$269 million in the previous year.

The rise comes as the IPL's overall business value continues to grow, reaching US$20.6 billion, an increase of 11.4% from US$18.5 billion a year earlier. The league has recorded its second consecutive year of double-digit growth in business value, highlighting its expanding commercial appeal.

RCB, described in the report as two-time defending champions following their IPL titles in 2025 and 2026, a...