Goa, July 2 -- Norah Takkekar

Gen- Alpha is the first truly digital native generation. Unlike previous generations, who watched the evolution of technology, Gen Alpha was born into it. They have never known a world without smart-phones, touch-screens and intelligent technology. They met YouTube before nursery rhymes and voice assistants before they could speak in full sentences. It is no wonder they're exceptionally comfortable with technology. THE GREAT CARTOON SHIFT Boomers had Bugs Bunny; Millennials had Tom and Jerry; Gen-Z had SpongeBob SquarePants and Gen Alpha have a guy wearing a hoodie, yelling at Minecraft characters. Millennials and Gen- Z grew up watching cartoons and animations that defined entertainment during their develop...