Goa, Aug. 17 -- Virat Kohli's association with the number 18 is set to take centre stage once again, this time through his lifestyle brand One8. To mark 18 years since the Indian cricket star made his international debut, Myntra will offer access to One8's complete 180-SKU collection for a limited period of just 18 hours.

The special sale will begin at 12 pm on August 18 and will be available on both Myntra and One8.com. The limited window is designed to create a sense of exclusivity while giving consumers access to the brand's full product range, including footwear, apparel and accessories.

The number 18 has long been closely associated with Kohli. The former India captain wears the No. 18 jersey, while Royal Challengers Bengaluru also...