Goa, June 1 -- EUGENIO VIASSA MONTEIRO

This is the title of the book by Prof C K Pra halad-a work highly illustrative of the abundant phenomena that make sig nificant the "Bottom of the Pyramid," ensuring that this segment is not overlooked, neither in the products made available to the public, nor in the strategic direction of innovation and new product design. The poorest sector-closest to the base of the social Pyra mid-had long been forgotten; new products were invariably thought to reach the more af fluent, featuring price tags that placed them well beyond the reach of the poor. Empirical observation further revealed that many products, mainly for person al hygiene, are in fact desired and used by people of limited means, who purcha...