Goa, July 17 -- India's smartphone market witnessed a difficult second quarter of 2026, with shipments declining 10 per cent year-on-year between April and June, marking the steepest fall for a June quarter in six years, according to Counterpoint Research. Rising memory and component costs have pushed smartphone prices higher across most segments, prompting consumers to delay purchases and retain their existing devices for longer.

Despite the overall market slowdown, London-based smartphone brand Nothing emerged as the fastest-growing brand in the country. Counterpoint reported that Nothing recorded a 105 per cent year-on-year growth in Q2 2026, achieving the distinction for the ninth time in the last ten quarters.

The company attribute...