Goa, Nov. 15 -- An everyday challenge familiar to countless corporate employees inspired Bengaluru-based couple Diya Krishnakumar and Adithya Natarajan to pivot from corporate tech careers to food entrepreneurship. After exhausting workdays, finding the time and energy to cook at home proved difficult. While food delivery apps offered convenience, the duo struggled to find options that were genuinely healthy, budget-friendly, and reminiscent of daily home-cooked meals.

Recognizing a clear gap in the market for reliable, nutritious everyday food, the couple decided to build the solution themselves. In September 2024, they stepped away from their respective jobs in the IT sector to launch Wellfed, a dedicated healthy meal subscription star...