Goa, Aug. 16 -- The Maharashtra Food and Drug Administration (FDA) has issued show-cause notices to actors Shah Rukh Khan, Ajay Devgn and Tiger Shroff over their endorsement of a Vimal Elaichi advertisement, alleging that it may amount to indirect or surrogate promotion of prohibited pan masala and tobacco-related products.

In notices issued on August 11, the FDA said the use of the "Vimal Elaichi" name and branding could create an association with Vimal Pan Masala and potentially mislead consumers. The regulator has described the notice as a "final warning" and directed the actors to immediately discontinue their participation in the advertisement.

The actors have also been asked to remove the promotional content from their official so...