UAE, Oct. 29 -- Sheikh Shakhbout Medical City (SSMC), a flagship hospital in the UAE for serious and complex care and a subsidiary of PureHealth, the largest healthcare group in the Middle East, has signed a Memorandum of Understanding (MoU) with the National Media Authority (NMA) to strengthen public health education and expand access to trusted medical expertise across the UAE.

Signed during the Abu Dhabi Future Health Summit 2026, the MoU will combine SSMC's expertise in complex and specialised care with NMA's national media reach to support a more informed and prevention-focused approach to health.

The partnership will support joint health education and public awareness campaigns, with opportunities to share medical expertise throug...