Riyadh, Feb. 25 -- Fynd, an AI-native retail technology company backed by Reliance Retail Ventures Limited, has announced its official expansion into the Kingdom of Saudi Arabia (KSA). This marks a significant step in its growth strategy for the Middle East. With this launch, Fynd introduces its full-stack AI-driven commerce capabilities to support retailers and enterprises in one of the world's fastest-growing retail markets.

Saudi Arabia's retail sector is changing rapidly under its Vision 2030 goals. This change is driven by digital adoption, infrastructure investments, and a young, mobile-focused population. The retail market is expected to exceed USD 160 billion by 2028, with e-commerce projected to surpass USD 20 billion soon. Risi...