UAE, Oct. 29 -- Paws & Co will unveil the world's first Pet Bill-board at Woofstock Dubai on Sunday 1 November: a billboard that prints a 12-metre vet bill, line by line, to show what waiting really costs a pet parent.

The Pet Bill-board is part of Paws & Co's "Wait and See, Isn't Free" campaign.

The eye-catching installation tells the story of Bobby, a Golden Retriever whose seemingly minor limp develops into a more serious health condition, causing his veterinary bill to spiral. As the bill physically unravels, it reveals a staggering AED 140,000 in potential lifetime veterinary costs, before showing how earlier intervention and preventative care could have cut those costs by nearly 37%, saving AED 51,480 and potentially giving Bobby ...