Mussoorie, Nov. 6 -- Local traders in Mussoorie have expressed concern over subdued festive sales, citing growing competition from online shopping platforms and traffic congestion. With Diwali approaching, shopkeepers say customer footfall has remained below expectations despite markets being decorated for the festive season.

Rajat Aggarwal, President of the Mussoorie Traders Welfare Association (MTWA), said large online companies benefit from bulk purchasing and offer heavy discounts, making it difficult for small traders operating on margins of around 10-15 per cent to compete. He urged the Central and State governments to introduce measures to protect small and medium businesses.

Landour-based trader Ravi Goel highlighted another sig...