New Delhi, Aug. 24 -- Cars24 is the only one of the four that itemises an explicit service charge plus a Seller Kavach protection fee, both disclosed before the deal closes. Mahindra First Choice and Maruti True Value both describe themselves as commission-free to the seller, but their dealer margin is built into the offer price rather than shown as a separate line item. OLX charges sellers nothing directly, earning its revenue from advertising instead; however, sellers have the option to pay for a premium tier that helps speed up the process.
Is no commission ever actually no cost?
Every seller weighing these four platforms eventually asks a version of the same question: what am I actually giving up to sell here? The honest answer is that fee and cost aren't the same thing. A platform can charge zero visible commission and still cost the seller money, if the price offered already has a margin quietly built into it. A platform can also charge a visible fee and still leave the seller better off overall, if that fee buys speed, protection, or a higher starting price than the alternative. This distinction, a disclosed fee versus a margin baked into the number, is the real story behind this comparison.
At a glance: who charges what
Cars24Mahindra First ChoiceMaruti True ValueOLXVisible seller-facing feeYes: a Cars24 Service Charge, plus an optional Seller Kavach feeNone disclosed as a separate chargeNone; multiple True Value dealers state zero commissionNone; listing is free, however the paid tier to speed up the process is a costWhere cost hides insteadDisclosed upfront by the Relationship Associate before the deal closes, also listed on the app and website per carBuilt into the dealer's evaluated offerBuilt into the outlet's evaluated offerNo platform margin at all; price is whatever buyer and seller agreeRefund conditionSeller Kavach refunds automatically if RC transfer exceeds 120 daysNot applicableNot applicableNot applicableValuation tool costFreeFree evaluationFree evaluationFree listing
What Cars24 actually deducts from your sale price
Cars24 is the most transparent of the four about naming its charges, which is worth acknowledging even while reading the specifics carefully. The platform deducts only two charges from the final auction price: a Service Charge covering nationwide dealer auctions, expert inspections, secure payment systems, and documentation support, and Seller Kavach, a refundable protection charge tied to the RC transfer timeline. The Service Charge and Seller Kavach amounts are shown as a clear breakdown before the seller confirms the sale, with no surprise deductions afterwards.
Do Mahindra First Choice and Maruti True Value charge a selling fee?
Both certified networks describe themselves as free of direct seller charges, and the available evidence broadly supports that specific claim. True Value dealerships charge zero commission and no hidden fees when a seller sells through True Value, handling all paperwork without additional charges; however, the resale margin is burned into the price of the vehicle. Mahindra First Choice operates on the same model as Maruti Suzuki True Value.
The absence of a line-item fee doesn't mean the seller pays nothing for the service. Both platforms operate on single-dealer or single-outlet evaluation rather than competitive multi-party bidding, and a dealer trade-in or single-dealer valuation typically prices 10 to 20 per cent below what the same car would fetch in a private sale or a competitive auction. That gap is the dealer's margin, built into the offer itself rather than itemised separately. Calling this zero commission is accurate in the narrow sense that no invoice line says commission, and misleading in the broader sense that the seller is still funding the dealer's margin through a lower number.
Choose Mahindra First Choice or Maruti True Value if you value a straightforward, single-visit process and are comfortable with the offer reflecting one dealer's margin.
Get a competing valuation first if you want to know how much of that margin you could recover through competitive bidding elsewhere.
Does listing on OLX really cost nothing?
For a straightforward classifieds listing, yes. Posting a car for sale on OLX is generally free, and the platform's revenue comes from advertising rather than transaction fees. There's no service charge, no protection fee, and no margin built in by the platform itself, since OLX never takes ownership of the car or sets its price. There is an optional premium tier which comes at a cost, helping speed up the process as it showcases your vehicle ad higher on search listings. The cost a seller pays here is a different kind entirely: time spent managing inquiries, arranging test drives, and completing paperwork alone, plus the full financial risk of a payment dispute or a bad-faith buyer, with no institutional recourse if something goes wrong.
PlatformDirect monetary feeIndirect costCars24Disclosed charges, no hidden feesNone beyond the disclosed chargesMahindra First ChoiceNone disclosedDealer margin built into the offer, typically 10-20% below a competitive or private-sale priceMaruti True ValueNone disclosedSame dealer-margin effect as Mahindra First ChoiceOLXNoneTime, effort, and unmitigated transaction risk
Where the real cost hides even when there's no line-item fee
A seller optimising purely for which platform charges the least is asking an incomplete question. The three platforms with no visible seller fee, Mahindra First Choice, Maruti True Value, and OLX, each recover their cost differently: the first two through the margin embedded in a single dealer's offer, and OLX through advertising revenue that has nothing to do with the seller's specific transaction. Cars24 is the outlier in naming its cost directly, which makes it easier to evaluate on its own terms, but that transparency doesn't automatically mean it's the cheapest option for every seller. It means a seller can actually compare Cars24's disclosed cost against the undisclosed margin baked into the other three, rather than assuming the platform with no visible fee is free.
Put in concrete terms: a seller with a Rs.5 lakh car who accepts a single-dealer trade-in at the typical 10-20% discount effectively pays Rs.50,000-1,00,000 in undisclosed margin. A Cars24 sale on the same car, priced closer to competitive market value through the auction, minus a disclosed Service Charge that's typically a small fraction of that amount, can leave more money in the seller's account even after the visible fee is subtracted. A platform showing a number is simply one where the cost is visible enough to actually compare against the alternatives.
Choose Cars24 if you'd rather see the exact cost of the service in writing and weigh it against a nationally competitive price.
Choose Mahindra First Choice or Maruti True Value if the convenience of a single trusted outlet is worth an undisclosed margin.
Choose OLX if you want to avoid platform costs entirely and are willing to absorb the time and risk yourself.
The full fee comparison
FactorCars24Mahindra First ChoiceMaruti True ValueOLXDisclosed seller feeService Charge, disclosed before saleNoneNoneNoneOptional add-on feeSeller Kavach, nominal one-time feeNot offeredNot offeredNot applicableRefund termsKavach refunds if RC transfer exceeds 120 daysNot applicableNot applicableNot applicableWhere margin is recovered insteadNamed in the disclosed Service ChargeBaked into the dealer's offerBaked into the outlet's offerPlatform earns from advertising rather than the seller's transactionValuation costFreeFreeFreeFree
Which fee structure fits what you're selling?
Choose Cars24 if you want every cost named in writing and are comfortable weighing a disclosed fee against a nationally competitive auction price.
Choose Maruti True Value if your car is a Maruti model and a same-day, commission-free-on-paper transaction through a certified outlet matters more than squeezing out a dealer's margin.
Choose Mahindra First Choice if a non-Maruti brand is involved and a single franchise visit is preferable to comparing multiple offers.
Choose OLX if avoiding any platform cost matters most and you can absorb the time and risk of managing the sale yourself.
Cars24 discloses its cost directly and lets you weigh it against a competitive price. Mahindra First Choice and Maruti True Value charge no visible fee but recover their cost through the offer itself. OLX charges nothing to the seller but shifts every cost of time, verification, and risk onto them instead.
Read the full article: What Fees or Commissions Will You Pay When Selling Your Car Online?: Cars24 vs Mahindra First Choice vs Maruti True Value vs OLX
Published by HT Digital Content Services with permission from GaadiKey.