India, March 20 -- The global livestock and poultry industry is preparing for the inaugural VIV Select India 2026, scheduled to take place from April 22 to 24, 2026, at Yashobhoomi India International Convention & Expo Centre in New Delhi. Organized as part of the internationally recognized VIV Worldwide platform and in partnership with the Poultry Federation of India (PFI), the exhibition aims to bring together the entire feed-to-food value chain and serve as a high-quality B2B platform that connects Indian industry professionals with international expertise.
In an interaction with FoodTechBiz, Patrick van Rooij, Project Manager of VIV Select, shared insights into the vision behind the show, industry trends shaping Indias livestock and poultry sector, and what exhibitors and visitors can expect from the first edition of the event.
A platform connecting the entire feed-to-food chain
According to Patrick van Rooij, the launch of VIV Select India comes at a time when Indias livestock and poultry industries are undergoing rapid transformation. The platform aims to serve as a meeting point for industry stakeholders, technology providers, and knowledge leaders from across the world.
Its of course the first edition of our show, but Indias poultry and livestock sector is evolving rapidly, and I believe the industry was ready for a platform that connects not just suppliers and buyers, but also ideas, innovation and global expertise, he said.
He further explained that the event has been designed to bring together the entire feed-to-food value chain in a way that reflects the specific needs of the Indian market. That is where VIV Select India plays a role, bringing the entire feed-to-food chain together in a way that is relevant for the Indian sector and its unique market structure.
A high-quality global B2B platform
The core objective of the exhibition is to create a high-quality international business platform for Indias fast-growing animal protein sector.
Van Rooij emphasised that the events strength lies in the global network of the VIV brand combined with strong local industry support. The core vision is very clear. Its to create a high-quality B2B platform that connects Indias fast-growing animal protein sector with global innovation and knowledge, he said.
He added that what differentiates the event from other exhibitions is the integration of multiple industry segments under one roof. We are not focused on one segment alone. We bring together feed, breeding, farming, health, processing and more. Its not just about exhibiting products; its about building long-term partnerships and creating real business opportunities.
A key element of this initiative is the long-term collaboration with the Poultry Federation of India, which supports the events national outreach and industry engagement.
Key objectives for the first edition
For the inaugural edition, the organisers are focused on building a strong foundation for future growth.
The main focus for the upcoming edition is to introduce our show in India and focus on quality growth, van Rooij explained.
The organisers aim to attract serious decision-makers, strengthen international participation and develop a strong knowledge program addressing issues relevant to the Indian livestock sector.
For me, success is measured in meaningful connections and real business results for visitors and exhibitors.
Industry trends shaping Indias livestock sector
From a global perspective, several trends are influencing the development of Indias poultry, livestock, dairy and aquaculture sectors.
Van Rooij highlighted increasing farm integration, professionalisation of operations and rising emphasis on biosecurity and feed efficiency as major drivers. There is a strong focus on feed efficiency and cost control, growing interest in value-added products, and rising awareness of sustainable production practices, he noted.
He described India as being at a particularly dynamic stage of development. India is at a fascinating stage where scale meets modernization, and that creates a lot of opportunities for the sector and for our exhibitors.
Technology driving productivity and sustainability
Technology is playing a critical role in modernising the livestock and poultry industries. Automation, precision farming and sustainability solutions are increasingly being adopted by producers in India.
According to van Rooij, producers are increasingly investing in automation systems, climate control solutions, smart feeding technologies, and precision farming tools.
These technologies help improve productivity and reduce waste. Sustainability solutions such as energy efficiency, waste management and water management are also gaining importance.
While adoption levels may vary across the sector, he believes the overall direction is clear. Efficiency and sustainability are becoming more and more important.
Strong international participation expected
As part of the global VIV portfolio, the event is expected to attract significant international participation from Europe, the Middle East and Asia.
Being part of the worldwide portfolio gives us access to a strong global network, and we expect exhibitors and visitors from Europe, the Middle East and Asia, van Rooij said.
Indias expanding market size and growth trajectory have made it particularly attractive for international companies seeking long-term partnerships.
Indias scale, the young population and the growth trajectory make it extremely attractive to international companies looking to expand in the market.
The event is expected to host around 130140 exhibitors, with strong participation from European technology providers. We are seeing particularly strong interest from European companies, especially from France, he added.
Promoting sustainability and supporting SMEs
Sustainability is another major theme of the event. The exhibition will showcase solutions related to feed optimisation, animal welfare, waste reduction and responsible production practices.
Van Rooij also stressed the importance of supporting small and medium enterprises (SMEs), which form the backbone of Indias livestock industry. Indias livestock sector relies heavily on small and medium enterprises, he said. Thats why VIV Select India is designed to be accessible and practical for everyone, giving SMEs access to knowledge, technology and direct dialogue with suppliers.
The organisers are targeting a broad spectrum of industry professionals across the value chain.
We are targeting serious industry professionals across the entire value chainintegrators, commercial farmers, feed millers, veterinarians, processors, distributors and policymakers, van Rooij explained.
The event will also feature a conference program with contributions from international experts, industry leaders and government representatives.
Its about attracting visitors who come with a purposethose looking to invest, upgrade their operations, build partnerships and gain knowledge.
Advice for exhibitors to maximise ROI
Van Rooij emphasised that exhibitors can maximise their return on investment by preparing strategically for the event. My advice is always to plan strategically, define clear objectives, invest in on-site branding and schedule meetings in advance, he said.
The organisers have also introduced a digital networking platform to help exhibitors and visitors connect before and during the event. Exhibitors who use this platform proactively through networking and targeted outreach usually achieve strong and measurable results. Preparation makes all the difference.
Companies already confirmed for the event
The exhibition has already secured participation from several global and Indian industry players. Confirmed exhibitors include companies such as Big Dutchman, Venkys, Skylark Hatcheries, Unnat Feeds, Sandhu Feeds, JBT Marel, and many more.
These companies will showcase technologies and solutions ranging from hatchery systems and feed equipment to processing technologies and automation solutions.
Vision for VIV Select India
The organisers aim to position the event as the leading international business platform for Indias animal protein industry.
Van Rooij noted that the organisers have already signed a 25-year partnership agreement with the Poultry Federation of India, underlining their long-term commitment to the market.
The long-term vision is to establish VIV Select India as the leading international B2B platform for the animal protein value chain in India, he said.
He concluded by inviting industry professionals to experience the event first-hand. India is not only a large market but a market with long-term potential. I would invite exhibitors and visitors to come with an open mindset, ready to build partnerships and explore opportunities. The show is designed to connect the right people and create lasting value.
With its integrated feed-to-food approach, strong international participation and focus on knowledge exchange, VIV Select India 2026 is expected to emerge as a key platform for stakeholders shaping the future of Indias livestock and animal protein industries.
Interested to visit VIV Select India 2026? Secure your attendance today and register via this link: https://india.viv.net/registration?utm_source=foodtechbiz
Published by HT Digital Content Services with permission from FoodTechBiz.