India, Sept. 24 -- Markem-Imaje, part of Dover and a global provider of end-to-end supply chain solutions and industrial marking and coding systems, announced the launch of CoLOS 2D Activate and CoLOS 2D Engage. Supported by Markem-Imaje's expert consulting services, these new solutions help manufacturers prepare for GS1 Sunrise 2027, meet evolving regulatory and retailer requirements and unlock the full value of connected packaging.
CoLOS 2D Activate and CoLOS 2D Engage are Software-as-a-Service (SaaS) enterprise solutions that enable global CPG and FMCG brands to create, organize, activate and manage both static and dynamic GS1 Digital Link QR codes. The CoLOS platform allows manufacturers to deploy compliant 2D codes while delivering personalized consumer experiences, collecting valuable first-party insights and supporting future digital product initiatives.
Markem-Imaje's implementation experts complement the software platform by providing manufacturers with structured assessments of their production environment, coding processes and operational readiness. The service includes a full-day on-site review, followed by practical recommendations to help manufacturers identify gaps, prioritize investments and develop a clear roadmap for implementing GS1 Digital Link QR codes.
"Our new CoLOS 2D Activate and CoLOS 2D Engage solutions help brands transform QR codes from a compliance tool into powerful digital experiences that deliver meaningful value to consumers," said Viktor Hermansson, Global Marketing Director at Markem-Imaje. "With GS1 Digital Link, a single QR code can support retail checkout, supply chain visibility, regulatory transparency and personalized consumer engagement. Combined with Markem-Imaje's expert consulting services, these solutions provide manufacturers with a clear pathway to assess their readiness, implement compliant 2D codes and unlock the full potential of connected packaging."
The CoLOS platform serves as a single source of truth for production, product and packaging data, enabling manufacturers to streamline operations, reduce complexity and manage connected packaging from production through consumer engagement. By combining software, hardware, services and industry expertise, Markem-Imaje enables manufacturers to confidently navigate the industry's transition to connected products.
Published by HT Digital Content Services with permission from FoodTechBiz.