India, May 27 -- Dharampal Satyapal Group (DS Group), a leading FMCG conglomerate and multi-business corporation, has officially announced an exclusive partnership with Bens Cookies, the beloved British curator of artisanal, freshly baked treats and dessert QSR. Established in 1983 at Oxfords Covered Market, Bens Cookies has earned a global following for its signature "chunky and gooey" texture. This partnership brings Bens Cookies traditional, quality-focused approach to the Indian market, introducing a "bakery-first" retail format that prioritizes in-store freshness and simple, honest ingredients.
Reflecting on the brand's uncompromising commitment to quality, Bens Cookies will launch with a diverse selection of favourite flavours, ranging from the classic Milk Chocolate Chunk and White Chocolate & Macadamia to Ginger & Dark and a dedicated eggless variant. Positioned for those who appreciate a freshly baked treat, the brand will also offer simple gifting solutions, ideal for sharing during festive and corporate occasions. With individual cookies starting at 325 and gifting options reaching upwards of 1500, the partnership aims to share a premium standard of quality and freshness with cookie lovers across the country.
Speaking on the occasion, Ms. Sanskriti Gupta, Bens Cookies India, emphasized the synergy between the two entities, The arrival of Bens cookies in India marks a significant milestone in DS Groups strategic expansion within the premium food retail sector. We are delighted to introduce a piece of British heritage to the Indian market, combining a forty-year legacy of artisanal baking with DS Groups rooted understanding of Indian palette and the ever-evolving consumer preferences. We have a robust retail expansion strategy which represents a significant pillar of DS Groups growth objectives for Bens Cookies in India, with a target to establish eight to ten physical stores across India in the current financial year.
To ensure a fresh cookie is always within reach, Bens Cookies will also be available on major ecommerce and food delivery platforms.
Luke Menezes, Ben's Cookies said To ensure our traditional, quality standards are mirrored in India, every Bens Cookies boutique will feature a live-oven baking fresh batches throughout the day. Beyond our world-famous cookies, we look forward to sharing an array of delicious treats, including rich cookie shakes, coffees, and cookie ice cream sandwiches. We are truly grateful for the opportunity to work with DS Group and look forward to becoming a cherished part of the Indian dessert landscape.
The partnership arrives as more consumers in India are looking for authentic, handcrafted treats. The domestic cookie market, valued at USD 1.3 billion in 2024, is on an aggressive growth trajectory and is projected to reach USD 2.3 billion by 2033. This surge is fuelled by rising urban affluence and a profound shift toward "premiumisation," where consumers increasingly seek authentic, handcrafted indulgence. Bens Cookies is positioned to bridge this gap, offering handcrafted, freshly baked cookies and simple gifting solutions for those who value authenticity and freshness.
Published by HT Digital Content Services with permission from FoodTechBiz.