Secret Alchemist, co-founded by Samantha Ruth Prabhu, crosses ₹120 crore revenue and reports eightfold growth in eight months

India, Oct. 22 -- Secret Alchemist, a fragrance brand co-founded by Samantha Ruth Prabhu, Ankita Thadani and Akash Vali, has crossed ₹120 crore in revenue and recorded eightfold growth over the past eight months, according to a report published on Oct. 21, 2026.

Secret Alchemist revenue milestone

The report said Secret Alchemist has crossed the ₹120-crore revenue mark.

It described the brand as having established a presence in India’s evolving fragrance market and said it is gaining popularity due to its clean formulations.

The co-founders named in the report were:

* Samantha Ruth Prabhu * Ankita Thadani * Akash Vali

Samantha Ruth Prabhu’s comments

Commenting on the milestone, Samantha Ruth Prabhu said, “It feels incredibly rewarding...