India, Feb. 20 -- Film promotions these days are often about the cast and crew literally begging audiences to come to theatres and watch what they've made, instead of waiting for it to, hopefully, drop on OTT. In 2025, Sandalwood could muster only 2 hits out of 250-odd releases and 2026 has not been off to a great start either. As filmmakers continue to struggle with not being able to bring audiences to theatres, Crazy Star V Ravichandran says that audiences should be willing to spend Rs 100 and go and watch movies in a theatre and not on OTT.

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The veteran actor-filmmaker was at an event for Sathish Ninasam's upcoming Rise of Ashoka, which releases on Febru...