India, Oct. 26 -- Netflix Inc. users are watching the streaming service less than they once did and are not opening the app on as many days a month as they did a couple of years ago, according to people familiar with the matter, in a Bloomberg report updated on Oct. 26, 2026.
Engagement metrics cited
The people familiar with the matter said Netflix uses a metric known as QPD, or qualified play days, to measure how often customers use the app.
They said customers are not opening the app on as many days a month as they did a couple of years ago, and the average customer is also spending less time watching.
Viewing time and leadership concern
The report said total time on the app increased by a couple of percentage points in the first hal...