India, Feb. 20 -- Watch, scroll, repeat. in other words, doomscrolling got a dramatic upgrade with the arrival of microdramas, short series that are equivalent to snackable online content. The ever-increasing reel-consumption and doomscrolling have kind of made it a given that microdramas are here to stay and could very well dictate the rules of digital entertainment in India, following the giant markets of China, which sparked the wave and is riding high as well. But contrary to the streaming space ruled by the likes of Netflix, Prime Video, and JioHotstar, the desi microdrama space is being owned by home-grown microdrama apps such as Kuku FM and Bullet (also available via OTplay Premium) that have managed to earn a dedicated fanbase. Fr...