India, Sept. 30 -- Ayushmann Khurrana said Bollywood stardom is no longer an "exclusive club", as influencers, YouTubers and digital creators build large audiences of their own. Speaking at FICCI Frames 2026 in Mumbai, the actor said entertainment has expanded into multiple platforms, creating different kinds of stars.

Multiple worlds of entertainment

Khurrana said audiences now follow personalities beyond conventional film celebrities, making stardom more fragmented than before.

He described the current landscape as having "multiple worlds" of entertainment, with each world producing its own stars. According to him, some digital personalities have substantial fan bases even though mainstream audiences may not know them. Script over star...