Kathmandu, July 5 -- The government has issued the National Advertising Policy 2026, bringing advertising carried out through social media and digital platforms under formal regulatory oversight.

The policy was approved by a Cabinet meeting on Thursday. It places emerging technologies such as artificial intelligence, deepfakes, influencer marketing and sponsored content within the regulatory framework, aiming to address growing challenges in the advertising sector.

Under the new provisions, sponsored content and influencer marketing on social media must be clearly self-declared. The policy also encourages the use of modern technologies in advertising and emphasises capacity building of individuals and institutions working in the sector ...