Jammu, Aug. 20 -- The appointment of veteran BJP leader Ram Madhav as a national vice president of the Bharatiya Janata Party is being viewed as a significant organisational move, particularly in the context of Jammu and Kashmir, where he has played a crucial political and electoral role for the party.

BJP national president Nitin Nabin on Monday announced a new team of national office-bearers, appointing Madhav among 13 national vice presidents. The reshuffle brings the former national general secretary back into a key organisational position after several years.

Madhav's elevation has generated considerable interest in Jammu and Kashmir because of his long association with the BJP's political strategy in the Union Territory. Party circl...