NEW DELHI, July 21 -- As part of the Government's continued efforts to strengthen India's creative sector and promote the emerging Orange Economy, the Ministry of Information & Broadcasting today launched the Pilot Phase of the 'Gems of India' Challenge, a structured national initiative to identify, nurture and promote grassroots digital creators from across the country.

Under the visionary leadership of Hon'ble Prime Minister, India has embraced technology as a powerful instrument of empowerment, inclusion and nation-building. Initiatives such as Digital India have democratised access to technology and created opportunities for innovation at an unprecedented scale.

The initiative builds upon MyWAVES, the citizen creator platform under WA...