JAMMU, July 5 -- The Indian Institute of Management Jammu concluded the International Marketing Conference (IMC) 2026 on 4th July 2026 at Mandapam Auditorium, bringing together an exceptional congregation of globally renowned academicians, journal editors, researchers, industry experts, and emerging scholars to deliberate on the future of marketing in an era defined by artificial intelligence, digital transformation, sustainability, and consumer- centric innovation. The International conference reaffirmed the Institute's growing stature as a global destination for cutting-edge research, interdisciplinary collaboration, and impactful knowledge creation. Prof. B.S. Sahay, Director, IIM Jammu presided over the valedictory ceremony. Prof. Arvin...