LUCKNOW, Sept. 15 -- Women of Uttar Pradesh will now take on leading companies in the global market. Under the direction of Chief Minister Yogi Adityanath, 543 Prerna SARAS Stores have been established in the state to connect self-help group products with larger markets. At the same time, online and offline marketing platforms have been developed for more than 3,000 products. This has opened the way for rural products to gain the strength of branding, sales, and digital markets.
Products of self-help groups can now reach larger markets through platforms such as ONDC, e-SARAS, Prerna Mart, Meesho, Amazon and Flipkart. While Prerna SARAS Stores at the district and block levels provide a structured sales platform for local products, digital p...