India, July 2 -- The rise of digital channels was expected to reduce the importance of voice support, but customer service trends are telling a different story. As customer expectations grow, businesses are discovering that voice remains critical-provided it can work with the same intelligence and context as digital interactions. This changing landscape is driving interest in the Zendesk AI voice solution, which has gained significant traction since the company integrated voice capabilities into its Resolution Platform following the acquisition of Local Measure.

Over the past year, Zendesk Contact Centre has recorded strong adoption across multiple markets, particularly among organisations operating between 250 and 750 agents. The compan...