India, May 19 -- One of the biggest shifts happening in organisations today is the changing role of marketing itself. For years, marketing was viewed largely as a communication function, responsible for campaigns, visibility, and brand storytelling. But in today's environment, that definition feels far too narrow. Modern marketing has become deeply connected to business growth, customer intelligence, technology adoption, community building, and organisational transformation.

And that is precisely why marketing teams now need to think more like technology companies. The pace at which consumer behaviour is evolving today is unprecedented. Attention spans are shrinking. Platforms are constantly redefining discovery and engagement. AI is cha...