Why Lenovo sees Bharat's SMB opportunity moving beyond devices
India, Oct. 7 -- India's Tier-2 and Tier-3 markets are becoming an important technology opportunity for small and medium businesses, with adoption moving beyond basic devices towards solutions that can improve productivity, efficiency and competitiveness.
For Arvind Chabra, Director - One Channel, Lenovo India, the opportunity is particularly significant as SMBs outside the major metros begin exploring technologies such as AI, cloud, infrastructure and edge.
The shift also changes what Lenovo expects from its channel ecosystem. Partners are no longer simply routes to market. They are increasingly part of the customer's wider technology journey.
Chabra sees the SMB segment outside major metropolitan markets as a "tremendous opportunity ...
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